Get inbound leads on autopilot

Hey everyone,

Welcome back to the Markfive newsletter, where we go over AI-powered automations you can add to your business in a day.

Last time we talked about how to qualify inbound leads automatically, so naturally today we’re gonna talk about:

Generating new inbound leads on autopilot via content marketing.

(If you’d rather watch a video version, it’s linked below).

Most people give up on organic content as a marketing channel for the same few reasons:

• they can’t come up with content ideas

• even when they do, it’s hard to stay consistent with it long-term

• they think they have nothing interesting or valuable to say

• their posts get likes and comments (vanity engagement) but don’t convert any traffic into customers

So what happens is they give up. They think content as a marketing channel doesn’t work for them, their industry, or their niche.

I think these are really smart-sounding excuses that we tell ourselves to let ourselves off the hook. As humans, we’re wired to not want to do something if we’re not seeing a return on our energy investment.

What you need is a simple, scalable system that produces high-value content that positions you as the solution to your ideal prospect’s problems, builds trust with them over time, and eventually converts them into a lead.

Here’s how to build this for yourself with AI — at a high-level:

Compile your content back catalog (webinars, interviews, presentations), plus transcripts from internal meetings, and customer call recordings. You don’t need to stare at a blank page every time, you probably have a goldmine of good ideas just sitting there already.

Feed them into Claude Sonnet 4 (best LLM for writing use cases) to extract relevant topic ideas.

Then for each topic, write a separate prompt for each of the following steps:

→ Point to something your ideal prospect experiences in their life, business, or day-to-day. Specifically, something tangible they’re experiencing because they don’t have you as the solution yet.

→ Challenge the current story they’re telling themselves, and address it explicitly. The goal is to get them to think “wow it’s like this person’s in my head, they really understand my problems.”

→ Make them think about things your way. Remember, you’re the expert in this scenario. Point them in the right direction. What if the root of their problem and their imagined solution is a bit different than what they’re thinking?

→ Finally, present your solution. The goal is to expose them to a new way of doing things. By this point if your ideal prospect sees your post, they should be thinking “I’ve been doing it all wrong” and start listening to what you have to say.

Good content is by definition content that makes your ideal prospects convert.

People will only pay you your worth as an expert if they can recognize the value of the content at all.

The way to make them recognize is to make them rethink the way they’ve been doing things. It’s at the root of the word after all… re-cognition = re-thinking.

In the video above I go more in-depth on this framework and talk about how to automate it even further so you don’t have to waste time dragging and dropping or copy-pasting stuff into ChatGPT. I promise you, if you actually absorb and apply this framework, you’ll realize every piece of copy on the internet that actually drives sales for any business follows it to a tee. You’ll never be able to unsee it.

That’s all for today. If you enjoyed this one, consider forwarding it to a business owner you think would get value out of it.

Talk soon,

Momin

Work with me directly →

PS: If this gave you any ideas for an automation you want to build for your business, I’d love to hear about it. Just respond to this email, I read and reply to every message.